Video Ethical Will™

What is an Ethical Will?

An Ethical Will/Personal Legacy is an opportunity to share with your loved ones.  Expressing such things as, your values, blessings and wisdom....  in essence, the core of who you are as an individual.  It’s a means to pass on the lessons you’ve learned in life.

Is an Ethical Will a legal document?

No, an Ethical will is not a legal document.  However, it can provide personal context to your “Legal Will” and to your “Living Will” (advanced medical directive).  It should not contradict any element of your estate plan.

What is a Video Ethical Will™?

A Video Ethical Will™ is an Ethical Will, but allows you to deliver both a spoken and visual message.  Creating a Video Ethical Will™ does not require any special talent.  Communication involves three elements; word, tone of voice and body language.  Studies suggest that the words account for only 7% or the message while tone of voice provides 38% and body language 45%.  So even a skilled writer may struggle to fully communicate the intended message.  Writing an Ethical Will is a worthwhile experience, however it is labor intensive and therefore often postponed.  A Video Ethical Will™ is no more difficult than telling a family story, yet it captures much more of who you are and your intended message.

How do I begin the process?

You will receive a list of questions to help guide you.  Together with the interviewer you will prepare an outline to include everything that is important to you.

When should I create my Video Ethical Will™?

It is never too early to begin the process.  Most often people chose to create them when transitioning from one stage of life to another.  It can be updated as desired. Consider it a work in progress.

Who should create a Video Ethical Will™

Everyone and anyone from middle-age and beyond.

How can I learn more about Video Ethical Wills™?

Contact:  Midge Bongard Frailich


For children who receive an Ethical Will, it’s probably the most important document they receive.”

-- Malcolm Greenhill, CFP, Sterling Futures, San Francisco (MarketWatch August 8, 2005)

“The Gift of a Lifetime”